The campaign is the result of a partnership between the EC’s DG CONNECT and DG JUST policy frameworks, as well as the public-facing networks of European Safer Internet Centres (SICs) and European Consumer Centres (ECC-Net) within the framework of the Better Internet for Kids (BIK) initiative.
Recommended from our networks
AdWise Online
Published: 15 Jan 2025
Initiative aims to to raise awareness about hidden in-game costs
AdwiseOnline is a consumer protection initiative, which seeks to empower young people and families by raising awareness of manipulative digital marketing tactics.
Their 2025 campaign "Play smart, spend wisely - mind the hidden costs!" wants to draw attention to the concealed price of online games. It highlights how in-game purchases, advertisements, and monetisation practices can impact young users and offers tools to navigate these challenges wisely. Through educational resources, interactive activities, and tips, the campaign encourages responsible gaming habits, informed decision-making, and greater transparency in the digital entertainment landscape.