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Resource Education Toolkit CO:RE at EUN Published: 15 Dec 2022

What is cyberbullying and how does it affect kids?

This resource is based on an updated version of the article “Cyberbullying: What does the research say?” by Verónica Donoso published initially on the KID_ACTIONS project website. The KID_ACTIONS project aims to create a range of evidence-based innovative tools to tackle cyberbullying among young people aged 11-16. In this article we provide a short overview of cyberbullying and key pressing issues related to it. We also provide some tips for schools to prevent and respond to cyberbullying.

Cyberbullying refers to intentional and repeated harm that others inflict via a digital device [1] and is usually defined in the literature as “an aggressive, intentional act carried out by a group or individual, using electronic forms of contact, repeatedly and over time against a victim who cannot easily defend him or herself” [2 p.376]. Although Cyberbullying is regarded as a serious health and growing social problem [3, 4] and a significant amount of literature on cyberbullying exists, to date there exists no universally accepted definition [5].

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Cyberbullying refers to “incidents where individuals use technology to harass, threaten, humiliate, or otherwise hassle others. For example, a person can send hurtful texts to others or spread rumors using smartphones or tablets. Some have also targeted others through hurtful content on social media, livestreaming platforms, and metaverse environments. Still others might repeatedly threaten or stalk through private messages or anonymous apps” [6, p.2]. Notably, cyberbullying takes place on different platforms such as texts or apps, photo messaging, videos, online games and social media platforms. More recently, we are also observing cyberbullying behaviour in extended reality such as in virtual or augmented reality [6].

How does cyberbullying differ from “traditional” bullying?

Although evidence suggests that (offline) bullying and cyberbullying are not completely separate phenomena, there are a number of features that distinguish online from offline bullying [e.g., 7] such as the fact that cyberbullying can potentially reach a larger audience, and cyber bullies can be “anonymous” and physically “distant” from their victims making perpetrators less aware of the potential damage inflicted on victims [2, 8]. Traditional definitions of bullying include aspects such as intentional, repetitive character and the imbalance of power. However, aspects such as repetition or imbalance of power between perpetrator and victim may be less relevant in online contexts and, therefore, less reliable for determining the incidence of cyberbullying [e.g., 9, 10].

How common is cyberbullying?

Although cyberbullying is a concerning problem, it is challenging to determine how common it really is [4]. For instance, researchers [11] examined 131 research studies of cyberbullying and they found out that estimates of cyberbullying varied greatly and tended to range from prevalence figures of 10–40% depending on how cyberbullying was defined and on the age of the victims. Other studies have also found considerable differences both within and across countries. For example, USA studies suggest that victimisation rates ranged from 20.8–40.6% [12], with a more recent study suggesting it is as high as 59% of adolescents [13]. In the UK a study found that 21.2% of 11–19-year-olds have experienced cyberbullying [14]. In Europe, the EU Kids Online found that cyberbullying had increased from 8–12% from 2010 to 2014 with girls seeming to be more affected as their rates had risen to 15% [15]. We can see that cyberbullying figures are difficult to determine, and some studies report statistics much lower than others depending on how cyberbullying is defined, measured, or understood by CYP [4].

How serious is cyberbullying? 

There is consensus that there can be serious consequences for the victims of cyberbullying. These include embarrassment, fear, and upset, avoidance of the Internet [16]; being subject to social isolation, social withdrawal, low self-esteem, anxiety, and depression [4] as well as school absence and lower grades [17] [18]. Furthermore, the bullying conduct can impact the victims’ academic performance, and lead to emotional trauma [19]. Cyberbullying has the “potential to inflict serious psychological, emotional, or social harm” [20 p.149] and has also been associated to both victims’ and bullies’ psychosocial maladjustment [21]. More recent research [11] has confirmed that there is a range of mental health and physical health problems resulting from cyberbullying and that the impact and effects of cyberbullying were profound on the victims.   

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A major concern for practitioners, parents and society is the impact that cyberbullying can have on self-harm and (attempted) suicide [4]. There is some evidence indicating that there is a relationship between being a victim of cyberbullying and these serious consequences [22]. However, it is important to stress that situations of online risk do not always result in harm. Nevertheless, when harm arises the impact on some CYP can be devastating.


Are all children and young people (CYP) affected equally by cyberbullying?

Evidence suggests that some groups of CYP are more likely to become victims of cyberbullying. For example, those with disabilities [23], those with mental health conditions, and those from lower socio-economic indices [24]. Research shows that young people with behavioural and emotional mental health conditions do experience high levels of bullying and cyberbullying [25]. 

The impact cyberbullying can have on a personal level depends on several factors. These include individual characteristics (e.g., personality traits of bullies and victims, the capacity of the victim to cope with the incident), contextual factors such as the form of the cyber aggression, the media employed to inflict harm [2] but also the (social) support available for victims (e.g., at home, school, through their peers or through trusted persons in their environment). This means that cyberbullying can impact different children in different ways depending on the mechanisms and support they have at their disposal and the (personal) strategies employed to tackle this type of aggression (e.g., effective coping strategies). We must remember that the bullies themselves need attention too. Their behaviour may indicate some underlying personal, family, or social difficulties. Moreover, they may be victims of bullying too [26]. 

Last, schools should also pay attention to the broader contexts in which cyberbullying occurs because, as we know from research, the repercussions of cyberbullying can go far beyond the children directly involved in the incidents. For instance, a severe cyberbullying incident can negatively affect a class, a school or even families and communities. 


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  1. Hinduja, S. & Patchin, J. (2009). Bullying beyond the school yard: Preventing and responding to cyberbullying. Thousand Oaks, CA: Sage.

  2. Slonje, R. and Smith, P. (2008). Cyberbullying: another main type of bullying?. Scandinavian Journal of Psychology, 49, 147–154. https://doi.org/10.1111/j.1467-9450.2007.00611.x

  3. image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Dehue, F., Bolman, C. & Völlink, T. (2008). Cyberbullying: Youngers’ experiences and paternal perception. CyberPsychology & Behavior, 11(2), 217–223. https://doi.org/10.1089/cpb.2007.0008

  4. O’Reilly, M., Dogra, N., Levine, D. & Donoso, V. (2021). Digital Media and Child and Adolescent Mental Health. A Practical Guide to Understanding the Evidence. London: Sage.

  5. image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Peter, I.-K. & Petermann, F. (2018). Cyberbullying: A concept analysis of defining attributes and additional influencing factors. Computers in Human Behavior, 86, 350–366. https://doi.org/10.1016/j.chb.2018.05.013

  6. Hinduja, S. & Patchin, J. W. (2022). Cyberbullying fact sheet: Identification, Prevention, and Response. Cyberbullying Research Center. Retrieved [26/11/22] from https://cyberbullying.org/Cyberbullying-Identification-Prevention-Response-2022.pdf

  7. Smith, P.K., Del Barrio, C. & Tokunaga, S. (2013). Definitions of bullying and cyberbullying: How useful are the terms? In Bauman, S., Cross, D. and Walker, E. (eds.), Principles of Cyberbullying Research: Definitions, measures, and methodology. https://psycnet.apa.org/record/2012-32077-000

  8. image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Tokunaga, R. S. (2010). Following you home from school: A critical review and synthesis of research on cyberbullying victimization. Computers in Human Behavior, 26(3), 277-287. https://www.sciencedirect.com/science/article/abs/pii/S074756320900185X

  9. Smith, P.K. (2011b). Bullying in schools: thirty years of research. In Coyne, I. and Monks, C. P. (eds), Bullying in different context. Cambridge: Cambridge University Press, 36–59. https://psycnet.apa.org/doi/10.1017/CBO9780511921018.003

  10. Lampert, C., & Donoso, V. (2012). Bullying. In S. Livingstone, L. Haddon, A. Goerzig, & A. (Eds.), Children, risk and safety online: Research and policy challenges in comparative perspective. Bristol: Policy Press. https://www.jstor.org/stable/j.ctt9qgt5z

  11. Kowalski, R., Giumetti, G., Schroeder, A. & Lattanner, M. (2014). Bullying in the digital age: A critical review and meta-analysis of cyberbullying research among youth. Psychological Bulletin, 140, 1073–1137. https://pubmed.ncbi.nlm.nih.gov/24512111/

  12. Hinduja, S. & Patchin, J. (2010). Cyberbullying and self-esteem. Journal of School Health, 80(12), 614–621. https://pubmed.ncbi.nlm.nih.gov/21087257/

  13. Anderson, M. (2018a). A majority of teens have experienced some form of cyberbullying. Retrieved [24/06/21], from www.pewresearch.org/internet/2018/09/27/a-majority-of-teens-have-experienced-some-form-of-cyberbullying/

  14. image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ NHS Digital (2018). Mental health of children and young people in England, 2017: Summary of key findings. From https://files.digital.nhs.uk/F6/A5706C/MHCYP%202017%20Summary.pdf

  15. image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Livingstone, S., Haddon, L., Vincent, J., Mascheroni, G. & Ólafsson, K. (2014). Net Children Go Mobile: The UK Report. London: London School of Economics and Political Science. Retrieved [20/06/21], from http://eprints.lse.ac.uk/57598/1/__lse.ac.uk_storage_LIBRARY_Secondary_libfile_shared_repository_Content_EU%20Kids%20Online_EU_KIids_Online_Net_Children_go.pdf

  16. image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Wolak, J., Mitchell, K. & Finkelhor, D. (2006) Online victimization of youth: five years later. National Center for Missing and Exploited Children, #07-06-025. Retrieved [23/06/21], from http://unh.edu/ccrc/pdf/CV138.pdf

  17. Willard, N. (2006). Cyberbullying and cyberthreats: Effectively managing Internet use risks in schools. Retrieved [20/06/21], from www.cforks.org/Downloads/cyber_bullying.pdf

  18. image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Beran, T. & Li, Q. (2007). The Relationship between Cyberbullying and School Bullying. Journal of Student Wellbeing, 1(2), 15–33. https://www.semanticscholar.org/paper/The-Relationship-between-Cyberbullying-and-School-Beran-Li/0577fcfb7152f24c38998888964cb41b9f4e731a

  19. Ma, L., Phelps, E., Lerner, J. & Lerner, R. (2009). Academic competence for adolescents who bully and are bullied: Findings from the 4-H study of Positive Youth Development. Journal of Early Adolescence, 29(6), 862–897. https://psycnet.apa.org/doi/10.1177/0272431609332667

  20. Patchin, J. W. & Hinduja, S. (2006). Bullies Move Beyond the Schoolyard. A Preliminary Look at Cyberbullying. Youth Violence and Juvenile Justice, 4(2), 148-169. https://journals.sagepub.com/doi/abs/10.1177/1541204006286288

  21. Ybarra, M. & Mitchell, K. (2004). Online aggressor/targets, aggressors, and targets: a comparison of associated youth characteristics. Journal of Child Psychology and Psychiatry, 45, 1308–1316. https://doi.org/10.1111/j.1469-7610.2004.00328.x

  22. image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/  Daine, K., Hawton, K., Singarevelu, V., Stewart, A., Simkin, S. & Montgomery, P. (2013). The power of the web. A systematic review of studies of the influence of the internet on self-harm and suicide in young people. PLoS oNE, 8. https://doi.org/10.1371/journal.pone.0077555

  23. MacArthur, J. & Gaffney, M. (2001). Bullied and teased or just another kid? The social experiences of students with disabilities at school. Wellington: New Zealand Council for Educational Research.

  24. image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ d’Haenens, L., Vandoninck, S. & Donoso, V. (2013). How to cope and build online resilience? EU Kids Online. Retrieved [22/06/21] from https://core.ac.uk/download/pdf/9694255.pdf

  25.  Hart, T. & O’Reilly, M. (2022). Perspectives on what schools and mental health services can do about bullying of adolescents with severe emotional health conditions. Pastoral Care in Education, 40(1), 4-24. https://doi.org/10.1080/02643944.2020.1827280

  26. image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Cowie, H. (2013). Cyberbullying and its impact on young people’s emotional health and wellbeing. The Psychiatrist, 37, 167–170. https://doi:10.1192/pb.bp.112.040840

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